Big check it out buttons. They might not intend to buy anything at that point but the cookie is set and anything they buy throughout the duration of the cookie gets them a commission. People use Amazon to buy all sorts of products on a regular basis.
Now let's look at their traffic and the lessons you can learn from it The traffic is driven almost entirely by social media though people sharing their content. Not Safe For Wallet Ad. But it didn't really kick off until someone posted about it on the first page of Reddit causing it to go viral all over the web.
This was the catalyst which caused a storm of social media sharing across all platforms which continues today. They now do very little in the form of paid advertising or marketing. Advertising on Reddit was the first thing they did. Search engine traffic is near non existent likely due to the short descriptions most products have. The owner Adam has stated that their best converting traffic source is a little known link exchange network called Knowd Source. They have an email list but depending on what design they are split testing sometimes there's no email opt in on the site which is a huge mistake.
Being able to send an email out and drive traffic back to your site on demand is an affiliate websites dream. They have a blog but it's often neglected for months at a time and isn't given the attention it deserves. This could be used to draw in search engine traffic and blog readers who might not really be into the style of site This Is Why I Am Broke.
Starting and maintaining a blog would be key. I could see this being a huge viral success. Basically give away some of the products they feature in a competition where people have to share on social media to enter. You could reach thousands of interested people and drive them back to your site. Let's now look at ways you can create a similar site Simply trying to copy them straight up isn't the way forward unless you can better their design, improve on user engagement, write better product copy and create better images.
They do this too well for most people to compete. There's already dozens of competitors out there doing similar such as:. A competitor site. The trick is to create a site similar but ' niched down '. All of these sites are promoting much of the same products.
And trying to appeal to everyone and anyone with gadgets and cool things from multiple different categories. By picking one single category and focusing just on that you could create a niche site that appeals to one type of person. You could create a whole site around geeky kitchen items or weird office products. There's no shortage of products and niches that the interactive layout would work with. A "niched down" similar site. The site isn't reliant on unpredictable search engine traffic and no matter what Google does it will not be affected.
It draws in traffic virally from social media with almost no advertising or marketing on their part. And it can work for anyone who uses the concept and design with their own niche or range of products. You can take one of the many categories from the site or it's many clones such as kitchen, home and office, or pet and focus solely on those or apply it to different niches completely. Treat the Harry Potter fanatic in your life to this set of 4 wand pens, it includes replicas of Harry Potter, Hermione, Voldemort and Dumbledore's wands.
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