Pat Brown, the executive editor of Muckrock. The majority of early Harlem Shake videos adhered to the title format denoting its numeric version ex: "The Harlem Shake v2" , but the practice soon became redundant and phased out as the volume of uploads continued to grow on YouTube. Throughout the second week of February , more than 4, "Harlem Shake" videos were uploaded to YouTube each day, according to YouTube's official trend report.
By February 13th, approximately 12, "Harlem Shake" videos had been posted, gaining more than 44 million views. Two days later. On February 14th, it reached an all-time high on iTunes, reaching 3 on their overall sales chart in the US.
In March , YouTube videos shown below featuring a group of naked men gyrating on or around landmarks in Norway began circulating online. The videos, which were created by OnkelSaft [11] as a way to entice tourists to visit the city of Trondheim [12] , begin with a peaceful view of a landmark site before suddenly jumping to another scene from the same vantage point where the entire group is shown dancing wildly to Dubstep music. Throughout the month, the videos were featured on Queerty [13] , Out.
Shortly after the breakout of Harlem Shake in , one of the montage videos on YouTube shown below was renamed to include "Origin of Harlem Shake" in the title. On February 18th, , TechCrunch published an article [19] in an attempt to explain the meme 's appeal by breaking down the basic formula of its setup. In the article, the writer Josh Constine attributed the immense popularity of the phenomenon to its concise length at 30 seconds and a formulaic set-up that is easily replicable with enough variables to entice the viewers into creating their own iterations.
Constine also described the Harlem Shake as a prime example of a "symbiotic meme," a term that he had coined in his thesis [20] to describe the mutually beneficial relationship between the prototype of a meme and its breakout iteration in terms of mass exposure and viewership. After examining various Twitter data sets mined during the onset of the meme in early February, Ashton concluded in the article that, in contrary to the widespread interpretation of Harlem Shake as yet another accidental triumph for the Internet's hive mind, its online popularity may be attributed to active participation from a number of corporate subsidiaries engaged in YouTube partnerships, namely Maker Studios and the InterActiveCorp IAC affiliated Vimeo and College Humor.
On February 23rd, , a group of pharmaceutical students were arrested [21] [22] on charges of public indecency while attempting to create their own Harlem Shake video in the streets of Cairo, Egypt. Five days later, a group of people gathered in Cairo to stage a flash mob -style Harlem Shake shown below, left in front of the main office of the Islamic Brotherhood.
In response, members of the Islamic Brotherhood uploaded their own Harlem Shake video shown below, right wearing print out masks featuring members the National Salvation Front, the group's primary opponents. The Harlem Shake has also been used for a student protest in Tunisia after the country's Minister of Education Abdeltif Abid launched an investigation [24] into a "Harlem Shake" video that was filmed at a Tunisian high school on February 23rd.
Abid called the video "an insult to the educational message. In the following days, the protests in Egypt and Tunisia were soon picked up by the Western news media outlets, including the Washington Post [27] , The Daily Dot [28] , Yahoo!
News UK [29] and Mashable. Numerous individuals and groups who participated in the meme have had to face some unforeseen consequences including legal troubles and disciplinary actions. According to the National Coalition against Censorship, approximately students across the United States have been suspended for participating in the meme. Some of the more notable incidents include:.
But the globe-spanning internet meme would never have existed were it not for a drunk who wandered on to a New York basketball court in the s.
Al B — full name Albert Leopold Boyce — died of heart failure in aged 43, after years of drinking heavily, but, in his prime, he was known for creating the Harlem Shake dance move. He used to perform it as part of the half-time entertainment show in basketball tournaments at Rucker Park, New York. His year-old mother, Sandra Boyce, told a New York newspaper: "When Al was dancing, we told him to try to put a patent on it.
Family friend Tony Arias, said: "He would be drunk, and when you went to get him to get off the court he would start laughing and performing the shake. The dance became known around Harlem as the "Al B", but it was not long before local teenagers picked it up and it was renamed the Harlem Shake. Since then it has inspired a club track of the same name. A few people cursed. The boy crept away. Nearly 2 billion music videos are viewed on YouTube every day. This highlights a broader point: Google has amassed unprecedented power as a medium.
It is massive, global and central. In addition, its claims about viewership are not audited. Television, radio and newspaper audiences are measured by independent entities like Nielsen and the Alliance for Audited Media. Advertisers can be reasonably certain how many people are seeing their messages.
We have a new real-time, global culture that is not only technological but also social. Memes become themes become meta-memes become norms. A few years ago, few people would have posted a video of themselves singing or dancing on YouTube.
In our real-time culture, meme speed matters. Primacy is more important than privacy. Who wins? It was sobered up by children in the bleachers and became a popular dance in the hip-hop community. When Boyce died in , the dance had found its way into some rap songs and videos. That's humpin', and that's not the Harlem Shake.
Most people trace it back to a street dancer named Al B , who used to entertain the crowd at the Rucker tournament, which is a legendary basketball league in Harlem," says Jay Smooth, Harlemite and host of the hip-hop video blog Ill Doctrine.
Diddy' Combs, who brought the dance into a couple videos he made with one of his artists, G Dep. As dance styles do, the trend faded as it stayed true in Harlem. But when the meme appeared on YouTube, it wasn't anything like what Al B did.
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