Then I moved to my own site in and so it will be 3 years this Oct. I monetized my blog when I hit the first 1k subscriber mark. Not sure what you mean by get going, butI was lucky enough to attract comments from the beginning, start develeoping my guest blogging portfolio in the first year as well … and have been earning a steady income from Hope this helps..
Excellent blog. People who have gone through the initial hick ups can only understand how painful it is to overcome the start up challenges, great to see coming out all that in words. I really appreciate you writing about this because no one seems to be able to lay it out in black and white. Need to get my own domain though! Thanks again for the advice!! Hi, this is Marya. I help you to promote your program or coaching package with confidence using Facebook ads.
Together, we will create ad strategies to attract hot leads and sell your ecourse, coaching program or service package by the bucketloads..
Promotion , Success Mindset. Way too long, if you ask me. And there is no single reason to explain why it happened the way it did. So, if I can do it, so can you. Do you blog as a hobby, or are you building a popular blog? Do you want your blog to support your business? This is why I do it now. It must not across as amateurish, tacky or worse, as if it has a spammy feel to it. A blog with a wordpress. Come on, if you want to be taken seriously, you need to get yourself a self hosted domain.
Does your site pass the 3 second test? Who are you? Have a brief author bio on your sidebar and a killer About page 2. What is your blog about? Title and Tag line 3. Why should they care?
Spell the benefit You need to be writing for a targeted audience. If your visitors are not sure that the blog is for them, they are not gonna stay for long. Having an ideal reader profile and a niche helps tremendously. You need to stand out. Display social proof. If you have a good amount of comments and social shares happening, it is a good idea to show off your numbers.
Not so much, when you are new or not getting much traction. Have an incentive for people to sign up like an ebook, report, white paper or a webinar. I actually sign up to blogs regardless, but I reckon I fall into the minority.
People are rushed and they forget. You have to remind them. Make it easy for them to subscribe. Add a feature box under your header or an opt-in form on the top of your sidebar. People are used to seeing the subscribe boxes in these locations. Always focus on the reader. Tell them why it would be in their best interest to sign up. Give people a reason to trust you. Add credibility with the display of testimonials, sites you have guest posted on or featured in and a clients list if you have some big names on it.
Create high quality material. At the end of the day, people subscribe to read your content. If you are giving them generic content devoid of any human voice or perspective, they are going to dump you. Make it scannable and easy on the eyes to get brownie points. Display your best posts on the sidebar to help them find your most popular content. Let people know that you exist. One webinar video is cut into short video clips that can be shared on different social media platforms.
When distributing content, I always avoid redirecting people to our blog. I try to provide value upfront and then politely ask readers to subscribe to our newsletter.
If they find the content valuable, they are more likely going to subscribe. If you want to know the nitty-gritty of how these Facebook Ads played out, go check out the article before this one, you will find a detailed explanation there.
So I launched two ads, the first one was an image and the second one was a gif, and they all had different copies. The first ad had a short copy, and the second one was a bit lengthy:. And only 26 of those people had clicked on that ad. In the same period, the second Ad had reached 4, people. And only 67 people had clicked on it.
Popups can be so annoying, and they can affect user experience sometimes. When it comes to popups, the secret is to be mindful of your timing and always make sure that they add value. To avoid distracting users when they are reading our blog, I use an exit-intent popup that appears when a visitor is about to exit the page they are on, and it only shows once per visitor:.
A big chunk of our blog readers use desktop — and this is why the popup is only set up to appear on desktops only. We used Unbounce to design the popup. And this is what it looks like:. After running the above popup for months, it had a conversion rate of 0.
According to Wikipedia :. I mean, if you can boost your career and earn social media followers using your personal brand, you can also use it to grow your email list. Our Co-founders, Khalid and Ayat, have been in the marketing trenches for years, and they have strong personal brands.
Some people actually subscribe to the invesp newsletter because they have heard either Khalid or Ayat speaking at a conference or on a podcast:. So I always take advantage of their personal brands, do a podcast outreach for them and try to get them to appear on different podcasts as much as I can.
The more they appear on podcasts, conferences, or webinars, we are guaranteed subscribers. At this point, it is important to check if there is a need to update the post information or if you are dealing with evergreen content.
To find your top posts, just go to your Google Analytics dashboard and filter your content by the number of views. Once you have identified them, add attractive CTAs, and encourage readers to subscribe to your newsletter.
Landing pages remain one of the most important elements to generate leads and perform micro conversions. However, their dynamics have changed a lot in recent times. Today, to really reap the benefits of this resource, it is important to rely on interactive landing pages. Nevertheless, the point is that these pages receive a large number of visitors who, in one way or another, are interested in your business. If your strategy is effective, they will fill out the form, provide their contact information, and become leads.
To do that, you can simply add opt-in boxes to all your landing pages, like in this Hubspot example. However, we know that this type of strategy is increasingly challenging, as the large amount of content produced daily generates enormous competition between different blogs. Each one of your contents must count on elements that generate engagement from the reader , whose attention is increasingly difficult to capture.
Only then will they become interested enough to turn into subscribers. Therefore, in addition to producing content suitable for the buyer persona, addressing relevant themes , and using techniques such as storytelling to engage the reader, seek to differentiate your brand. Interactive marketing is a strategy that is gaining more and more strength.
Studies show that interactive content is much more efficient than static materials in generating brand differentiation, besides being more effective in educating and engaging the consumer.
So, inserting interactivity into your strategy allows you to add elements to your blog that have much more potential to attract the reader. An interactive quiz , for example, is a unique experience that can make the visitor notice the quality of your blog. Interactive content is also an excellent way to collect data from your site visitors.
This way, you can better understand their motivations and create CTAs and other triggers to facilitate the subscription. The public that consumes content on the internet is obsessed with fast, relevant, and current information. Offering live experiences is a way to generate a sense of urgency and exclusivity among visitors, contributing to creating a positive reputation for your brand. When it comes to live blogging , the possibilities are endless: live news coverage, developing weather reports, sports events.
This is something already common on platforms like Twitter, but it can be integrated into your website using a specialized platform. If users realize the value in the content you are live blogging, they will understand that the only way to stay up-to-date on the subject and not lose out on any content is to become a subscriber.
However, for CTAs to be effective, it is essential to adopt practices to make them really convincing.
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