Are you aiming to expand your customer base or overall brand awareness? Do you need help coordinating a major component of your event, like a venue, transportation, accommodations or catering?
Is your event the first of its kind? Possible benefits of sponsorship might include: Brand interaction Access to attendee data Media exposure Direct audience engagement Brand prestige. When considering potential sponsors, ask yourself these questions: Does this sponsor make sense for an event with my stated goals?
Does this sponsor make sense for an event in this industry? Do we share an audience? What does this sponsor add in terms of value? Can they provide a different sector of audience, a much-needed resource, etc? Does this sponsor align with our company values and beliefs in its words and actions? Are they focused on ROI? Does this sponsor have a track record of sponsoring events of similar type, scale and intention? Find Sponsors From Related Events That last bullet point above is a crucial one: Are there related events you can look to for ideas to add to your potential sponsorship companies list?
Fine-tune your pitch to include personalized references to your shared interests in the community. Be open-minded — you may go into your pitch hoping for a financial sponsorship, but find that the company in question is interested in an in-kind arrangement. Be open to the discoveries these meetings might bring! Secure the deal and build upon the relationship.
Try These Tools Still looking for companies that may be open to sponsoring your event? OpenSponsorship: Specific to athletes, teams and sports-related organizations and events, this site boasts over 5, active sponsors and athletes. How to Approach Sponsors For an Event When you first connect with your prospective sponsors, be it via email, phone or in person, keep it concise and compelling.
Found a Sponsor? Contact us today to learn more about extraordinary events at Earle Brown! Search for:. Subscribe to our mailing list. Consider the following benefits of sponsoring an event when calculating ROI:. For brands looking to nurture an existing customer base, sponsoring an event can reaffirm their links in the industry and encourage loyalty through repeated exposure. Through sponsoring an event, companies can realign values and show staff the kind of company that they work for.
Sponsors can be offered the opportunity to speak to attendees during or after the event and capture their data — all of which could help to fill their pipeline for the coming year and generate new leads and sales.
Before you begin approaching any event sponsors, you need to create an event sponsorship proposal. While no proposal or pitch deck can take the place of a good old-fashioned conversation, having the right introduction or follow-up in the form of a PDF or PowerPoint presentation can play a pivotal role in your success.
Overall, your proposal should be short, sharp, and supportive of your broader sales pitch. Your sponsorship pitch deck will generally be used in three ways:. In all three cases, it is important that you include all of the most value-highlighting facts about your event in the sponsorship proposal — but nothing else. Next, look at what your target companies have sponsored previously. Browse business news and marketing magazines for snippets of news about what companies are doing, where their marketing direction is taking them, and how they want to communicate with their audience.
You can also use this research to tailor your pitch and grab their initial interest. Not sure how to approach sponsors for an event? There are a number of ways to kick off the relationship. If you already have a mutual friend or have met the person in real life, approaching them may be slightly easier. To help you out on that front, we brought in the big guns: Grammarly, a company whose service is trusted by millions to make their writing clear, effective, and mistake-free.
And that starts with a good subject line. Here are seven cold email event sponsorship guidelines to take note of.
As you begin to approach brands for business sponsorship, remember that your goal is not to sell sponsorship. The same strategy works when emailing a referral, too. Convincing a prospective sponsor to open your email is just the beginning. But on email, you risk sounding insincere. There are better ways to break the ice and get down to business. I was blown away!
Remember — sponsorship is supposed to be win-win. However, finding a sponsor can be as difficult as trying to get a job. You might get rejected proposals or no response. There are several strategies that you can employ to make your event more appealing as a sponsorship opportunity. For many events, sponsorship is the key to powerful marketing Sponsorship can help you raise funds and open up new opportunities. This type of partnership can bring a lot of benefits.
Not every event requires sponsorship to be successful. Sponsorship is essential for all events, big or small. It takes only a bit of research to find the right sponsors for your event. You might find out that event sponsors are reaching out to your area. To find the right sponsor for your event, you must first understand your goals and what you are looking for in sponsorship. Then, it is important to clearly communicate to potential sponsors how your event adds value.
What companies should you reach out.? Remember that potential sponsors can be businesses, not philanthropic organisations. They are looking for something in return to fund your event. Be confident and you might get quality sponsors.
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